How to Use Neuromorphic Computing in Digital Marketing

Introduction Neuromorphic computing has been used in artificial intelligence research for decades, but it’s only recently become more widely adopted by businesses. This technology has the potential to transform digital marketing as we know it, allowing companies to understand consumer behavior better and personalize the way marketers interact with consumers. What is neuromorphic computing? Neuromorphic […]

How to Use Quantum Computing in Digital Marketing

Introduction Digital marketing is a constantly evolving field. From SEO to social media marketing and beyond, the tools available for digital marketers are constantly changing. While new tactics and strategies are continually emerging, one thing remains constant: change. Luckily, quantum computing is an emerging technology poised to change how we do digital marketing forever! The […]

How to Use Micro-Moments for Your Business

Introduction In recent years, mobile devices have become the dominant internet access platform. This has led to an explosion in micro-moments or moments when customers engage with businesses through mobile phones. These micro-moments make them highly personal and context-sensitive, which means they’re an excellent opportunity for companies to engage with their customers through targeted advertising […]

The Role of Cognitive Computing in Digital Marketing

Introduction In a digital world, the potential for technology to impact business is limitless. While many companies have already begun adopting artificial intelligence (AI) and machine learning (ML), only some have taken these technologies as far as they can. I believe that’s because they don’t fully understand how cognitive computing can be used in digital […]

How to Use Multi-Touch Attribution for Your Business

Introduction The digital marketing world is changing. You need more than just website traffic to attract new leads and customers. These days, brands must use advanced tactics that leverage data to get ahead of the competition. In this article, we’re going to walk you through six ways you can use multi-touch attribution for your business: […]

Understanding the Impact of AI on Digital Marketing

Introduction Digital marketing is a quickly evolving industry. It used to be that the only way to reach your target audience was through search engines and social media, but now there are so many new platforms that it can take a lot of work to keep up. The rise of AI has been one of […]

How to Use Blockchain in Ad Tech

Introduction Blockchain is a technology that is likely to change how we conduct business and interact with each other, and ads are no exception. Ad tech companies find blockchain’s decentralized nature to be an ideal solution. In this blog post, I’ll explain why blockchain could be a game-changer for digital marketing tactics, whether they’re publishers […]

The Role of Augmented Reality in E-commerce

Introduction Augmented reality (AR) technology is vital in e-commerce through various channels and platforms. This article explores how AR can drive digital marketing strategies at the individual level and help you develop an advanced e-commerce strategy. Augmented Reality in E-commerce Augmented Reality (AR) is a technology that blends computer-generated images with a user’s view of […]