Understanding Blockchain in Digital Marketing

Introduction Blockchain is a new technology that can solve some of the most complex problems digital marketers face. With the emergence of this revolutionary system, digital marketers now have access to new ways to make their campaigns secure, transparent, and decentralized. There are many ways blockchain can help bridge gaps between advertisers and consumers, making […]

How to Use Blockchain in Ad Tech

Introduction Blockchain is a technology that is likely to change how we conduct business and interact with each other, and ads are no exception. Ad tech companies find blockchain’s decentralized nature to be an ideal solution. In this blog post, I’ll explain why blockchain could be a game-changer for digital marketing tactics, whether they’re publishers […]