How to Use Predictive Lead Scoring for Your Business

Introduction Predictive lead scoring is the future of digital marketing. As a business, you can use predictive lead scoring to improve your sales funnel and achieve higher conversion rates by using data and machine learning models to segment your best prospects. What is Predictive Lead Scoring? Predictive lead scoring is a process that uses data […]

How to Use LinkedIn for Business

I. Introduction LinkedIn is a professional social networking site allowing users to connect, build career-related networks, and find jobs. Millions of people use LinkedIn daily, so it’s a great place to promote your business and generate leads. 2. Brief explanation of what LinkedIn lead generation is Lead generation on LinkedIn is attracting new customers by […]