Understanding Voice Assistants in Digital Marketing

Introduction Voice search is multiplying, with 38% of US consumers using voice assistants at least once a month. Read on to learn more about the different types of virtual assistants and how they can help your digital marketing efforts. Natural language processing Natural language processing (NLP) is the task of enabling computers to understand human […]

How to Use Chatbots for Lead Generation

Introduction The rise of chatbots, AI, and machine learning has brought a new level of automation to digital marketing. Chatbots can help you automate your lead generation by automating the process and providing personalization and interactivity that can’t be found in other digital channels. Using chatbots for lead generation is a great way to reduce […]