How to Use Predictive Analytics for Customer Lifetime Value (CLV)

Introduction The digital age has changed the way companies operate and the way they do business. Companies use technology to enhance their operations and gain an edge in the competitive market. A recent survey found that 92% of companies now use data-driven decision-making strategies. Data is also pivotal in marketing strategies, as companies recognize its […]

How to Use Chatbots for Sales Enablement

Introduction Chatbots are all the rage right now, and for a good reason. They’re not just a fad; they represent a significant shift toward conversational marketing that is here to stay. Chatbots offer marketers unique opportunities to reach more customers in more ways than ever before, but you must understand how these machines work to […]