The Role of Mobile in Digital Marketing

Introduction Mobile marketing is a crucial aspect of digital marketing, which is constantly changing. Mobile users are very different from desktop users, and mobile apps are becoming more important than mobile websites. This article provides strategies that can assist you in modifying your digital marketing plan to cater to customers’ evolving needs. Mobile Search Mobile […]

Understanding Geofencing in Digital Marketing

I. Introduction Geofencing uses GPS technology to define a virtual perimeter around a place. Marketers use it to determine if a customer is within that area, and it can be used for many purposes, including collecting data, sending push notifications, and more. Geofencing is an essential tool for digital marketers because it allows them to […]