How to Use Predictive Lead Scoring for Your Business

Introduction Predictive lead scoring is the future of digital marketing. As a business, you can use predictive lead scoring to improve your sales funnel and achieve higher conversion rates by using data and machine learning models to segment your best prospects. What is Predictive Lead Scoring? Predictive lead scoring is a process that uses data […]

Understanding Geofencing in Digital Marketing

I. Introduction Geofencing uses GPS technology to define a virtual perimeter around a place. Marketers use it to determine if a customer is within that area, and it can be used for many purposes, including collecting data, sending push notifications, and more. Geofencing is an essential tool for digital marketers because it allows them to […]