How to Use the Internet of Things (IoT) for Marketing Automation

Introduction The Internet of Things (IoT) has opened up a world of possibilities for marketers. Connected devices can be used in many ways, including personalization and targeted marketing. These two tactics allow companies to send relevant messages to specific groups of people based on their needs rather than sending out general messages that may not […]

How to Use Marketing Automation for Your Business

Introduction Marketing automation is a digital marketing tactic that helps your business reach more potential customers by automating tasks like lead generation and email marketing. Digital marketing tactics like this can help you get more leads and sales, but they also require some investment in time and resources. If you’re new to digital marketing or […]