How to Measure Your Digital Marketing Success

Introduction Digital marketing is a potent tool in the hands of a skilled marketer. It can help you reach out to your customers in an impossible way. However, digital marketing differs from traditional marketing, where you just put up an ad and wait for people to call you or walk into your store. Digital marketing […]

Understanding Google Analytics

Introduction Google Analytics is a fantastic tool and one of the most powerful ways to measure your website’s performance. But if you’re a beginner and have never used Google Analytics, navigating it cannot be very clear. This post covers all the basics of setting up and using Google Analytics on your website so you can […]