12 New KPIs for the Generative AI Search Era

The bedrock of traditional SEO—keyword rankings, organic traffic, bounce rates, and backlinks—is rapidly eroding. These familiar metrics, once the undisputed arbiters of search success, are proving insufficient in a world where search engines no longer provide links but answers. The era of generative AI-powered search, exemplified by innovations like Google’s Search Generative Experience (SGE) and […]